The public library is not only a place to check out books, but a resourceful place to be inspired, cultivated, and discover new information. 'PPL' is the initialism for 'Pasadena Public Library' and also a shorthand for 'people' which subtly speaks to being in a community.
As convenient and accessible our digital world is, it can't replace the tactile experience we have from reading a physical book or a serendipitous discovery of a new book on a shelf. A book, physically nothing but a stack of bound pages of ink on paper, is extraordinarily powerful in affecting the way we think and making informed decisions.
The graphic language comes from personal interpretation of what it feels like to be immersed in a book. The color palette is derived from the city's cultural underpinning: roses. Roses are deeply rooted in Pasadena's history of annually hosting the Tournament of Roses parade and Rose Bowl game.
Includes logos + branch extensions, identity collateral, website, and interactive kiosk.
Semifinalist for 2014 Adobe Design Achievement Awards in the Print Communications category