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Jenny Lee - Visual Designer
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Rebranding and concept packaging for urban gardening line at Ace Hardware. Brand promotes a well-being lifestyle and connects urban dwellers back to nature. Packaging system designed with sustainability as a priority and features zero usage of adhesives. Packages fold and self-lock and are also perforated by strips to be repurposed as plant markers.

Semifinalist for 2014 Adobe Achievement Awards in the Packaging Design category
Featured in the Art Center College of Design Student Gallery
Featured on Behance's Packaging Design Served
Featured on Art Center College of Design's Behance Gallery
Featured on Packaging of the World

Final Photography: Jason Ware

 

 
 
 Paper packaging made of TerraSkin, a strong but degradable paper made of minerals + uses 20% less ink than standard processes. Packages have perforated strips that can be repurposed as plant markers.
 Using a concentrated formula in a "drop, dilute, and pour" fashion is simpler and produces far less carbon footprint versus a pre-mixed fertilizer spray by saving shelf space, reducing purchase frequency, and also doesn't get on untargeted areas.
 Greenhouse kit comes with soil pellets preloaded with seeds, perfect for growing seedlings anywhere there's a little sun (like the kitchen counter!). 
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